Wow, just like that 2017 has come to a close and what a year it has been! The world saw both highs and lows but thanks to our fantastic team, we were able to tick a number of things off the Usabilla bucket list.
Our product and development teams were certainly kept busy in 2017 with a continuous release of new features and fixes. Here’s a selection of our favorite Usabilla product updates:
We released a powerful solution for our Usabilla for Apps clients, allowing them to gather detailed customer insights through targeted and non-intrusive feedback forms. By reaching the right users at the right moments, you can maximize engagement for invaluable results.
Enabling you to focus on the most urgent and outstanding matters on your website, our new Key Insights feature helps to streamline feedback management. With quicker and smarter insights, you can uncover trends and anomalies in your data meaning you can solve potential issues much faster.
Our new Button Creator gives you the power to design your own feedback buttons by simply uploading an image. This means you can update your buttons any time you want without having to rely on the help of your customer success manager.
We released a new drill-down functionality for your charts and tables. Users can now zoom in and easily navigate between the dashboard and in-depth feedback page without losing the high-level overview.
We were over the moon to welcome 7,278 new users to the Usabilla product, for which our dedicated Customer Support team created 2,133 uniquely customized feedback buttons.
And it seems the feeling was mutual. Our end of year user satisfaction survey produced an average mood score of 4.1 out of 5. Thanks again for all your generous feedback and tips!
2017 not only saw us outgrow our Amsterdam office and take on a second temporary space; we also expanded further afield. We hopped across the border to open up in Berlin, across the Channel to take on London, and across the globe to Sydney - because, well, sunshine and koalas.
Our top performing articles of the year:
Color blindness or
We attended more than 20 events across The Netherlands, Belgium, UK, US, Sweden, Norway, France, and Germany. As a result, 317 attendees took on the Usabilla Balls of Fire Challenge and we gave away over 2,500 Usabilla stress balls.
Of course, we also hosted our annual Exchange event. With over 200 attendees, a client awards ceremony and 3 outstanding presentations - it was certainly one to remember. Check out the after movie here:
At Usabilla, we embrace the infinite amount of value that a company Hack Day can provide - that’s why we developed ULab. A monthly internal event where our employees form cross-department teams turn their craziest Usabilla ideas into actions. Although none of these projects are externally available to clients, the creativity and teamwork ULab encourages creates a better work environment. A selection of this year's best projects:
A mobile app that allows you to swipe through randomly picked feedback items in a minimalistic manner. Mark your favourites for later review or for sharing with your colleagues.
We studied the correlation between the mood score selected by a user and the sentiment analysis score of the comment they have left.
Bringing the power of the Google Assistant and Google Home to Usabilla: "Hey Google, how's my feedback today?"
An exciting prototype that brings the power of Usabilla to your TV via Apple TV apps. Let Netflix know what you really think.
Amount of applicants: 3781
Number of employees hired: 53
Current total employees: 102
Number of Robins: 4 (they even have their own Slack channel!)
Number of Julias: 3
Employee weddings: 6
Babies born to a Usabilla parent: 6
Coffee consumption: 216kg of beans
Empty peanut butter jars: 156
A brave few of our Amsterdam Usabillians took on the Dam to Dam run. Covering 257.44km in total, we raised €1000 for Hack Your Future - a fantastic initiative that trains refugees to become professional software developers.
Check out our impressive frontrunners:
1. Sander van Gelderen (VP of Marketing) 1:17,18
2. Robyn Collinge (Content & Communications Manager) 1:17,36
3. Marc van Agteren (CEO) 1:19,23
And finally, say hello to the team that made all of this possible. We can’t wait to go above and beyond this year; continuing to put our customers first and making 2018 our best year yet.