How AkzoNobel Keeps Customers at the Heart of their Strategy with Usabilla’s Reporting Service
For AkzoNobel, customer feedback is very important. As a traditional manufacturing company, the majority of customer feedback comes in through traditional channels. As the importance of digital channels grows, AkzoNobel needs to collect feedback everywhere to ensure customers stay at the heart of future decisions.
With the amount of feedback the team receives, as well as the need to create relevancy for the entire organization, it became essential to report on customer feedback in a different way. This led to AkzoNobel utilising Usabilla's Reporting Service.