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Coolblue, a Customer Success Story

How Coolblue optimises its digital channels with the help of Usabilla to continuously improve the customer experience

- by Shariar Khalili, Senior Landing Page Specialist at Coolblue

Enabling Coolblue to reach its full potential

Coolblue is a Dutch e-commerce company that was founded in 1999. The company operates over 300 individual webshops and 9 physical shops under the Coolblue brand. Being one of the largest e-commerce companies in the Netherlands and Belguim, an excellent customer experience is crucial for the long term success of Coolblue.

Coolblue's Results with Usabilla for Websites

  • Improve customer experience on its customer service page
  • Identify and solve customer frustrations
  • Inform customers before purchase to avoid unnecessary item returns
  • Optimise the product journey with information from its visitors/customers

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