CSU Case Study

Charles Sturt University        Customer Success Story

How CSU used Voice of Customer to put their users at the heart of their digital development.

From attracting new students to better engaging with existing students and faculty, user feedback is a vital component of CSU’s web strategy.

In order to remain competitive in a rapidly evolving digital world, CSU needed to find a better way of collecting user feedback and making it an integral part of the development cycle.

Implementing Usabilla’s Website Voice of Customer solution, helped CSU put their users at the heart of their digital strategy and development process.

"User validation is a key component of the CSU web strategy and while this has traditionally been a time consuming, manual process for us, the introduction of Usabilla means we are now able to gather feedback from each step of the user journey delivering a constant stream of insight back to the development team enabling them to continue to improve that journey in line with user expectations"  Paula Woodhouse, User Experience & Design Manager, CSU

 

CSU's results with Usabilla for Website

  • Established a direct line of feedback from a variety of stakeholder communities
  • Replaced costly and time consuming feedback collection with real-time user feedback
  • Placed user feedback directly into the hands of the development team

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