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Improve UX with the placebo effect

  • Learn how to manipulate users minds with the ‘Illusion of Control’.
  • See how Quora increased the perceived value of their content.
  • Discover how Sketch subtly puts your mind at ease.

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Idiot Buttons: The Placebo in UX Design


"Users love control. Even in an automated world, our user wants control over the ‘machine’."