According to Walker, customer experience will overtake price and product as the key brand differentiator by the year 2020. To stay ahead, online retailers need to look beyond mere functionality and build a customer experience that delights with every interaction.
To stay ahead, online retailers need to look beyond mere functionality and build a customer experience that delights with every interaction. So, how can you achieve this? How do you stand out in a sea of competitors? Read on and discover:
- The 6 elements of an exceptional customer experience
- The retail brands that are getting it right (plus the ones who aren’t)
- How to adopt a customer-centric strategy and stay ahead of the competition
