Understand the key drivers of a customer-centric strategy.
What do Amazon and Slack have in common? Regardless their size, industry and business model, they are both successful organizations. They both stand out in their competitive industries as customer-centric brands.
Here is something from Jeff Bezos, founder of Amazon: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”
Let’s uncover the topic of customer centricity with Why, What and How to become truly customer-centric.
In this ebook, we explain how you can become a customer-centric organization by simply following these three steps:
Find out what customer-centric means, and more importantly, what it doesn't.
Discover the 3 necessary steps to become a truly customer-centric organization.
Create a clear action plan and define the next steps for your organization.