Companies that are customer-centric focus on what their users want to accomplish while developing a deep understanding of their needs and preferences. They design products and customer experiences (CX) that fulfill needs and are still enjoyable. That said, only 23% of companies have a strategy in place for improving CX. As customer-centric companies increase their sales up to 8% above the market level, this is truly surprising (Bain & Co). It begs the question: how customer-centric are you, really?
Does your organization empower the customer at the heart of your strategy, at any point in their journey and among different solutions and stakeholders? Fill in the form for a chance to earn your team this year's title for Customer Centricity Champion.
Have a look at last year's winner below: