Usabilla-Case study-NRL

NRL Customer Success Story

How the NRL are using Usabilla to collect, analyse and act on fan feedback.

Usabilla is enabling the NRL to receive feedback and measure their digital fan’s satisfaction.

Facing fast-paced digital transformation, the NRL needed to find a way of gathering real-time feedback to the website updates, in order to understand what fans liked, disliked and needed. 

Usabilla’s Website Voice of Customer solution helped them do just that by putting their fans at the heart of their digital development process.

"Usabilla has allowed us to put our fans at the heart of our digital development and make everyone in the digital team a stakeholder in the insights we are gathering" John Edwards, Senior Product Manager, NRL

Learn how the 'voice of fan' is enabling the NRL to:

  • Receive direct fan feedback on the digital network.
  • Hear immediate responses from fans to events concerning the game both on and off the playing field.
  • Help the digital team to amplify the voice of the fan across the organisation.

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