Usabilla-Case study-NRL

NRL Customer Success Story

How the NRL uses Usabilla to collect, analyze and act on fan feedback.

Usabilla enables the NRL to receive feedback and measure its digital fans' satisfaction.

Facing fast-paced digital transformation, the NRL needed to find a way to gather real-time feedback to its website updates in order to understand what fans liked, disliked and needed. 

Usabilla’s Website Voice of Customer solution helped NRL do just that by putting its fans at the heart of its digital development process.

"Usabilla has allowed us to put our fans at the heart of our digital development and make everyone in the digital team a stakeholder in the insights we are gathering"
John Edwards, Senior Product Manager, NRL

Learn how the 'voice of fan' is enabling the NRL to:

  • Receive direct fan feedback on the digital network.
  • Hear immediate responses from fans to events concerning the game, both on and off the playing field.
  • Help the digital team amplify the 'voice of fan' across the organization.