Orange, a Customer Success Story

Orange, a Customer Success Story

How Orange built a customer-centric approach to product development with Usabilla

Enabling Orange to put its customers at the heart of its decision-making

Orange recognized that collecting feedback was essential to see what customers wanted and what needed improvement. Today, Orange is continuously improving the collection of insights to understand customer needs, allowing the improvement of its offerings and building a more customer-centric approach to its product roadmap decisions.

By selecting Usabilla as its Voice of Customer solution, Orange is able to easily collect and analyze data across multiple countries and put its customers at the heart of its decision-making and strategies.

Usabilla helps Orange to:

  • Build stronger customer relationships
  • Understand regional differences
  • Prioritize product roadmap plans
  • Improve internal motivation and cross-team sharing

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