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The Importance of Voice of Customer (VoC) in Times of Crisis

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The Importance of VoC in Times of Crisis

Adapt your CX strategy to stay connected with your customers.

Reading Time: 30 minutes

Ensure your digital resiliency

During times of crisis, it’s important for businesses to maintain communications with their customers for transparency and open dialogues. Businesses that continue to prioritize the collection, analysis, and action of customer feedback will be in a better position to ride out the storm and can sometimes actually increase customer loyalty. 


In this in-depth report, we’ll dive into:

  • Current feedback trends from Usabilla during COVID-19
  • How you can adapt to unprecedented changes in digital traffic
  • How brands are staying in touch with customers digitally
  • Actions that you can take with the voice of your customers that can protect your business