After spending months rebuilding your website, the time comes when you finally get to launch it in beta. How will your beta users like the new website? Will they understand everything?
It’s 2017, we all understand the importance of optimizing for a cross-device and omnichannel experience.But, when it comes to making the most of your app, do the same best practices apply?
Most marketers are guilty of prioritizing words like ‘seamless’ and ‘effortless’ when it comes to describing the ideal user experience (UX). But, what if this isn’t what our users desire?