Ebook Customer Feedback


The Ultimate Guide to Customer Feedback

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The Ultimate Guide to Customer Feedback

Our best customer feedback practices and principles

Reading timing: 30 min

Customer feedback is the key differentiator for brands in the future

When it comes to customer feedback, the devil is in the details. At Usabilla, we’ve gathered over nine years of customer feedback experience and have mined the insights from our over six hundred enterprise clients like KLM, BMW, and Tommy Hilfiger.  


In this guide, we’ll dive into the nitty-gritty behind what questions to ask your customers and users and when, why and how you can analyze their insights, as well as where acting on these insights makes the biggest impact on your organization. Through real-life examples, we’re excited to share with you the best customer feedback practices and principles.

Find out how to

Get Started With a VoC program

A systematic approach to collecting customer feedback

Measure Customer Experience

A look at some of the most used customer experience metrics: NPS, CES, CSAT

Decode the Feedback Framework

Build your Voice of Customer program using the Ask, Analyze and Act framework