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Transforming the Voice of Customer: Turning Insights Into Action

Discover how to execute a Voice of Customer program that will transform customer data into information that can inform decision-making and drive cross-function ROI.

Watch our on-demand webinar.

Building Voice of Customer (VoC) programs has become a priority for many brands, as it can help them deepen customer relationships, improve experiences, and create new products and services.

Unfortunately, VoC programs are fraught with risk. Many of them fail as the data generated is not actionable and the programs lack proper direction.

Access our on-demand webinar with VoC experts Kathleen Hickey of Usabilla and Brian Cantor of IQPC, as they discuss the following:

  • The state of Voice of Customer programs
  • How poor VoC execution can waste resources and become a revenue pit
  • Why VoC insights get lost in organizational data silos
  • What you can do to transform your program and make your insights actionable

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