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Usabilla Helped United Wardrobe to Improve its Mobile App-Rating

How United Wardrobe went from a 2.8 rating in the app-store in November 2017 to 4.4 in June 2018.

How United Wardrobe uses Usabilla to improve its mobile app

United Wardrobe is the largest online second-hand fashion market place in the Netherlands and Belgium and is the second largest in France and Germany. The company is following a data driven product development strategy. In order to optimize this strategy and to improve its app-rating, United Wardrobe was searching for a solution that would include the Voice of its Customers. By including customer insights throughout the process, they are able to gain a better understanding as to where improvements can be made to the app.

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Arno Nijhof, Product Manager at United Wardrobe explains how a Voice of Customer (VoC) Solution adds value to the organization.