How Usabilla supports Apollo to drive a customer-centric organization
“We have always considered ourselves to be customer-focused. Whenever we have large projects, we always analyze our data to ensure each channel is fully optimized. With Usabilla, we now have the possibility to gather feedback from our website visitors in each step of their journey adding a constant stream of qualitative data which allows us to improve channels each and every day.” Matthias Lewin, Product Owner - Digital Channels Optimization, Apollo
Apollo is one of the Nordic region’s leading tour operators, helping up to a million travelers annually to see the world. With the large majority of their trips booked online, it’s essential that their customers have a positive experience throughout the entire booking process.
Partnering with Usabilla, Apollo’s objective was clear and specific: Improve the overall customer experience of the website.