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Digital Transformation: Age of The Digital Customer

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Digital Transformation: Age of The Digital Customer

 

Discover trends in digital experience and how leaders are rethinking their customer engagement strategies.

 

 Reading time: 30 minutes

The age of the digital customer is now.

The promise of excellence in digital customer experience (DCX) is enticing to many organizations, but the reality is that many brands are immature when it comes to a proper digital experience strategy.

In 2019, “digital” is on the minds of most business leaders. When designating investments for the future, it’s imperative to consider the rise of digital experience in the customer journey. Leaders who can determine their organization’s maturity and plan a long-term strategy will have an advantage over the competition.

We interviewed 235 senior leaders (Director, Head, VP, President & C-Suite) across North America, Europe, and Australia about their attitudes regarding Digital Transformation, Digital Maturity, and Digital Customer Experience.