Learn how poor shopping experiences are driving customers away from your brand.
Reading time: 20 minutes
It's time to put yourself in your shoppers' shoes. Think of the memorable shopping experiences you've had for all the right reasons – and then all the wrong ones.
Given higher expectations of a seamless, convenient and engaging omnichannel experience, brands need to improve their understanding of the customer journey.
We've laid out the most frequent retail nightmares based on our survey of 2,000 U.S. shoppers. In this report, we discuss: