SJ, a Usabilla Success Story

SJ adopts a customer-centric approach with Usabilla


"Listening to the user’s voice is the most powerful tool you can have. Usabilla empowered us to do so." – Johan Wistrand, Customer Experience Manager

How SJ’s customer feedback shaped their digital strategy

SJ, a Swedish passenger train operator, implemented Usabilla on their beta website in order to collect feedback and develop their new website in an agile and structured way.

Usabilla helped SJ to:

  • Engage with their customers and empower their opinions
  • Have immediate access to live feedback data
  • Highlight their customer-centricity
  • Redesign their new website based on what their customers really want