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User Feedback Trends: Aviation, Q1 2016

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User Feedback Trends: Aviation, Q1 2016

Find out how users are interacting with airline websites in 2016

 

 

 

 

Reading time: 20 minutes

Designing and optimizing with the user in mind is vital for the aviation industry.

The aviation industry is changing; the days of visiting a travel agent to browse through brochures or booking a trip over the phone are gone. Advances in and adoption of smartphones and tablets mean that online users have the freedom to search for (and even book) flights how, when and where they want.

 

So how are online users interacting with airlines in 2016? We looked at the top problem areas, general satisfaction and how users’ moods are affected by things like device type and browser.

  • Read our analysis of over 24000 feedback items from 5 top airlines
  • Find out how users are interacting with airline websites in 2016
  • Discover the top problem areas and what you can do to improve them