Voice of the Customer: Ways to Win Executive Buy-in

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Voice of the Customer: Ways to Win Executive Buy-in


How to Get your C-Suite to buy into a Voice of the Customer (VoC) program




 Reading time: 20 minutes

In today’s world of the ever-demanding and empowered customer, organizations need to invest in their CX programs. But, getting your executives to buy into your Voice of the Customer (VoC) programs can be challenging.


The following guide is a play-by-play resource to help get C-Suite buy-in for your VoC programs. In it, our VoC experts discuss:

  • Tips to create an internal game plan to garner support from the C-suite.
  • How to transform into a CX champion who drives a customer-centric culture and organizational vision.  
  • Methods to communicate and present metrics and data in a way that gets executive buy-in.